Overview
PG Diploma in Advertising and Public Relations (Post Graduate Diploma in Advertising and Public Relations) is a 1-year postgraduate diploma programme in media and communication (advertising and public relations). It covers advertising planning, copywriting, media planning, public relations, corporate communication and campaign management.
Course Details
- Level: PG Diploma
- Duration: 1 year
PG Diploma in Advertising and Public Relations is listed as a 1-year programme. Confirm the structure with the institute.
Eligibility
A bachelor's degree in any discipline from a recognised university, with the minimum marks set by the institute (a media or communication degree is preferred for some masters) and a valid entrance score where required.
Admission
Admission is through the institute's own entrance process (for example at IIMC and other journalism institutes), CUET (PG) or merit. Check each institute's notice.
Registration & Recognition
There is no statutory licence for journalists or media professionals in India. Working journalists may seek press accreditation from the Press Information Bureau or state governments, which is separate from the degree, and media laws (defamation, contempt, copyright and IT rules) apply to all practitioners. Check that the institute is recognised by the university or the relevant body.
What You Will Learn
The programme covers advertising planning, copywriting, media planning, public relations, corporate communication and campaign management.
Where You Can Work
Typical settings include newspapers, magazines and news websites, TV and radio channels, digital media and OTT platforms, advertising, PR and corporate communication firms, film and production houses, NGOs and government communication departments, and freelance work.
Career Options
Graduates can work as advertising or PR executive, copywriter, media planner, brand or communication manager. Roles, pay and requirements vary by employer, city and experience.
After This Course
You can move on to a master's in media or communication where eligible, or direct employment in media and communication.
Good to Know
A portfolio of writing or work, and an internship in a newsroom, studio or agency, is an important part of the programme. This programme is offered at selected institutes; check which institutes offer it and the seats.