Overview
MBA in Digital Marketing (Master of Business Administration in Digital Marketing) is a 2-year postgraduate programme in business administration (digital marketing). It covers search and social-media marketing, content, e-commerce, marketing analytics and online advertising.
Course Details
- Level: Postgraduate (PG)
- Duration: 2 years
MBA in Digital Marketing is listed as a 2-year programme. Confirm the structure with the institute.
Eligibility
A bachelor's degree in any discipline from a recognised university, with the minimum marks set by the institute (commonly around 50%, lower for reserved categories), and a valid entrance score where the institute requires one.
Admission
Most B-schools use CAT (IIMs and many others), XAT (XLRI and associated institutes), CMAT (NTA), MAT (AIMA), NMAT (GMAC) or SNAP (Symbiosis), followed by group discussion and interview. State universities use state tests such as MAH-CET, TANCET, KMAT or TS/AP ICET, and some accept CUET (PG). Check each institute's notice.
Registration & Recognition
There is no statutory licence for management graduates. Professional certifications (such as CFA, PMP, CPA or HR certifications) are optional, and government and PSU posts follow their own recruitment rules. Check that the institute and programme are approved (UGC or AICTE as applicable).
What You Will Learn
The programme covers search and social-media marketing, content, e-commerce, marketing analytics and online advertising.
Where You Can Work
Typical settings include corporates and consulting firms, banks and financial institutions, FMCG and technology companies, start-ups, public-sector organisations, and your own business.
Career Options
Graduates can work as digital marketing manager, SEO or social-media specialist, e-commerce or performance-marketing manager. Roles, pay and requirements vary by employer, city and experience.
After This Course
You can move on to a PhD (FPM), executive programmes, leadership and senior management roles, consulting and entrepreneurship, or international study and certifications.
Good to Know
Specialisations are offered at selected institutes; check which ones your target institute offers.