Overview
BBA - Communication and Media Management (Bachelor of Business Administration in Communication and Media Management) is a 3-year undergraduate programme in media management (media and communication management). It covers management subjects combined with media, advertising, PR, event and entertainment management.
Course Details
- Level: Undergraduate (UG)
- Duration: 3 years
BBA - Communication and Media Management is listed as a 3-year programme. Confirm the structure with the institute.
Eligibility
10+2 from a recognised board in any stream, with the minimum marks set by the university or institute (English is generally needed).
Admission
Admission is through CUET (UG) for many central and state universities, institute tests (for example at Symbiosis, Christ University, Jamia Millia Islamia and others) or merit. Check each institute's notice.
Registration & Recognition
There is no statutory licence for journalists or media professionals in India. Working journalists may seek press accreditation from the Press Information Bureau or state governments, which is separate from the degree, and media laws (defamation, contempt, copyright and IT rules) apply to all practitioners. Check that the institute is recognised by the university or the relevant body.
What You Will Learn
The programme covers management subjects combined with media, advertising, PR, event and entertainment management.
Where You Can Work
Typical settings include newspapers, magazines and news websites, TV and radio channels, digital media and OTT platforms, advertising, PR and corporate communication firms, film and production houses, NGOs and government communication departments, and freelance work.
Career Options
Graduates can work as media or brand executive, PR or advertising executive, event or content manager, management trainee. Roles, pay and requirements vary by employer, city and experience.
After This Course
You can move on to an MBA, a master's in media or communication, or media-industry roles.
Good to Know
Under NEP 2020, many universities offer a 3-year degree or a 4-year Honours degree; check the structure at your institute. A portfolio of writing or work, and an internship in a newsroom, studio or agency, is an important part of the programme.